Understanding online shopper behaviour during the pandemic and beyond

 

Shelby Henderson, Customer & Shopper Insights Strategist, Hershey Canada

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Some of the key highlights from the presentation include:
 

• Get the latest insights into how the pandemic has impacted Canadians’ shopping behaviours and how they are likely to change in the coming months

• Identify the remaining gaps in product availability and fulfillment option awareness and other challenges shoppers face when shopping online

• Discover how touchpoints and prompts impact basket size and conversion throughout the shopper journey