eCommerce Strategies Success for CPG Brands

Katie Renner, International eCommerce Leader, The Clorox Company

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  • Key Considerations for effective eCommerce Planning: An in-depth overview of what to include in your brand's strategic planning, such as internal education and influence

  • Organizational Objectives: Insights into the key objectives your brand should be pursuing to win an eCommerce such as Management Readiness & Leadership Education

  • Four Steps for FMCG eCommerce Planning: A detailed guide on how to plan your eCommerce strategy and increase your brand's online share

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