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For information on the speaking and sponsorship opportunities at our 2024 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk

 

Our 2024 agenda is as follows:


9:00 AM – 9:05 AM – My Digital Shelf welcome speech

 

Sarah Kingham, Director, My Digital Shelf

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9:05AM – 9:15 AM – Chairpersons Introduction and Event Overview

Speaker Details TBC

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9:15 AM - 9:40 AM – The ‘Business’ of Ecommerce – How to win share, wow consumers and make that P&L dance

 

Saad Abdullah, Director Ecommerce & Customer Marketing - North America, Essity 

 

  • Ecommerce can be a double edged sword for CPG where growth is hard and not losing money is sometimes harder. It would therefore take wearing marketing, sales AND finance hats simultaneously to master the art of growth, consumer engagement, and profitability.

  • Join us for "The Business of Ecommerce: How to Grow Share, Wow Consumers, and Make That P&L Dance," a keynote that delves into actionable  strategies for expanding market share, creating memorable consumer experiences, and balancing the financials to drive sustainable growth. From leveraging data-driven insights to harnessing digital marketing and operational efficiencies, this session will provide a roadmap for ecommerce leaders to not just survive but thrive in an increasingly competitive, and profit strained, environment.

 

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9:40 AM - 10:05 AM – The Omni channel Shopper Experience
 

Monia Staropoli, Sr. Manager and Team Lead, Commerce Marketing, Conagra Brands

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10:05 AM - 10:30 AM - Implementing Omnichannel strategies to drive incremental growth for CPG brands

Mateusz Grobel, Senior Ecommerce Manager, Danone

  • Exploring why omnichannel is vital for brands to win in the Canadian grocery environment

  • Showcasing Danone Canada case study from 2024 Loblaws activation

 

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10:30 AM - 10:55 AM - Networking Coffee Break

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10:55 AM - 11:20 AM - The Power of Strategic Content

Dale Calvert, Founder & President, Creative Director, Digital Shelf Content, Mont(clairity)

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11:20 AM - 11:55 AM - Enhancing the Retailer - Supplier relationship for eCommerce success

 

Mohamed Al Lawati, Director, eCommerce & Digital, Bimbo Canada

Sarah Draper, VP & GM, Shoppers Drug Mart eCommerce, Loblaw Digital

Speaker Details TBC

  • Get the guidance on how to plan what ‘you’ want to achieve with your online retailer partnerships and how to measure the success

  • Understand the Grocery retailers ‘capabilities’ and how you can leverage these in the online channel

  • Learn how to Create a ‘joint’ strategy with your retail partners and how to align it with your larger commercial plan

  • ​Get the tips on how to celebrate your successes together with your retail partnerships and strengthen these relationships in the long term

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11:55 PM - 12:20 PM - How online grocery can build lasting customer relationships

 

Avery Ironside, Senior Director, Marketing & Growth - Online Grocery, Loblaw Digital

  • Digital customers are humans too

  • The power of leveraging data across the ecosystem

  • Maximizing customer value through omnichannel

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12:20 PM - 1:20 PM – Networking Lunch Break

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1:20 PM - 1:45 PM - How Retail Media compliments and improves overall Media Strategy to gain share

Doyle Brown, Director of Marketing, Barilla Group

  •       Sharing masked examples of retail search and search retargeting to highlight media strategy as next priority after an optimized digital shelf

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1:45 PM - 2:10 PM - Road to Success: Building an eCommerce Roadmap for CPG Sales Growth

Isaac Wanzama, Founder & Chief Strategist, Geekspeak Commerce

Tricia Williams, Managing Partner & Client Success Leader, Geekspeak Commerce

  • Why every CPG brand needs an eCommerce roadmap

  • The essential tools, teams, and processes involved in creating an effective roadmap

  • Key milestones that define a successful eCommerce journey

  • How to execute and implement your eCommerce roadmap

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2:10 PM – 2:35 PM – Embracing Change: Building a Foundation from the Ground Up

Heidi Chu, Senior Manager, eCommerce, Lindt & Sprungli 

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​2:35 PM - 3:00 PM - Networking Coffee Break

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3:00 PM - 3:25 PM – Session Details TBC

Speaker Details Pending

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3:25 PM - 3:50 PM - How to Develop Your Own Flywheel Strategy for eCommerce/Omni-Channel

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Juliette Oliver, eCommerce Manager, Bel

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3:50 PM - 4:15 PM - A Connected Commerce Approach

Krizia Znidarcic, Director, Integrated Media & eCommerce Business, The Clorox Company

  • In today’s omni-channel world, a connected commerce approach can help to effectively elevate the leadership role of Digital in organizations

  • Weaving media, sales, and creative efforts together across strategic planning & execution will help drive growth for CPG Brands and Retailers, while winning over consumers’ hearts

  • This connected commerce approach involves a mindset shift driven by a smaller group in the organization, with the goal of transforming the way the business operates longer-term for sustainable commercial growth

 

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4:15 – 4:25 PM - Chairperson Event Summary and Closing Remarks

Speaker Details TBC

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4:25 - 4:30 PM – My Digital Shelf Thank you and Closing remarks

Sarah Kingham, Director, My Digital Shelf

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​04:30 PM - 5:30 PM– Networking Drinks Reception

DIAMOND SPONSORS
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