Our 2020 agenda is as follows (ET timing):


9:30am – 9:35am – My Digital Shelf welcome speech

 

Sarah Kingham, Director, My Digital Shelf

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9:35 – 9:45 – Chairperson introduction and event overview
 

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9:45am – 10:10am – Global eCommerce trends that the Canadian market can learn from  

 

Dominic Parfitt, Global Head of eCommerce, William Grant & Sons

  • Learn how the world of e-Commerce is changing & what this could mean for Canada

  • Discover the markets & retailers that deliver unprecedented learnings, many of which could eventually impact Canada

 

 

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10:10 – 10:45am – Retail Disruption & Engaging with the Online Customer in the New Normal

Charlie Stewart, Senior Director – Omnichannel, Walmart Canada

  • How retail continues to change and the impacts of the pandemic and how Walmart adapt to serve their customers in the New Normal

  • Discover the latest opportunities and new innovations on Walmart's online platform that your brand can leverage

  • Get the tips on how to understand consumer demands and engage with consumers in the online channel

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10:45am – 11:00am – Virtual Coffee Break

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11:00 – 11:30am – Driving Digital Channel Growth: How Retailers and CPG Brands are Leveraging Enriched Product Content for Better Customer Experiences and Higher Sales

 

Tricia Williams, Managing Partner + Client Success Leader, geekspeak Commerce

 

  • Hear from a leading eCommerce services agency that works closely with retailers and vendor partners to create engaging, enriched and high-converting product content

  • Get an inside look at current trends, best practices and requirements in the online CPG category

  • Learn about the quickly changing online retail landscape for CPG companies and what you should be doing to better position your brand

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11:30 – 12:00pm – Going beyond the e-grocery basics for fresh and frozen products

 

Karine Schiller, Digital and E-commerce Director, Agropur

  • Learn about Agropur’s eCommerce strategy for eCommerce success – from how they position their brands and where they sell them

  • Covering the basics – Learn how they took on e-grocery and fixed the base with key retailers

  • Going beyond the basics – Get the tips and insights on people (employees, customers and shoppers), processes (internal and external) and tools for eCommerce success

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12:00pm – 12:30pm – Understanding online shopper behaviour during the pandemic and beyond

 

Shelby Henderson, Customer & Shopper Insights Strategist, Hershey Canada

  • Get the latest insights into how the pandemic has impacted Canadians’ shopping behaviours and how they are likely to change in the coming months

  • Identify the remaining gaps in product availability and fulfillment option awareness and other challenges shoppers face when shopping online

  • Discover how touchpoints and prompts impact basket size and conversion throughout the shopper journey

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12:30 – 1:00pm – The New Normal: Adapting and winning on the digital shelf during the global pandemic 

Kent Hatton, VP Sales & eCommerce, Bayer Consumer Health

  • Hear from the leading pharmaceuticals brands Bayer on how they adapted their eCommerce strategies during the pandemic to shift beyond bricks and mortar and win on the digital shelf

  • Hear a case study on how the performance of Bayer's brands were measured in the online channel compared to in-store in order to accurately measure the incremental sales uplift overall 

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1:00pm 1:30pm Virtual Networking Lunch Break 

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1:30pm – 1:55pm –  The projected impact of omnichannel development on eCommerce in Canada: US market takeaways

Yacine Terki, CEO & Co-Founder, Data Impact


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1:55pm – 2:10pm – Roundtable Discussion I

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2:10pm – 2:25pm – Roundtable Discussion II

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2:25 – 2:55pm – How to Establish Effective Channel Strategy to Navigate eCommerce

 

Lizbeth James, Director, Digital Commerce, Nestlé

  • Get the tips and insights on how to Resolve Channel Conflict in in the Canadian market

  • Hear a case study and best Practices on how to navigate CPG eCommerce

  • Learn about the Future of Channels could be from Nestle Canada’s perspective


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2:55pm – 3:10pm – Networking Coffee Break

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3:10pm – 3:35pm – Demystifying the Algorithm 
 

 Rob Gonzalez, Co-Founder and CMO, Salsify
 

  • Why building scale and distribution does not translate to higher e-commerce sales

  • How to differentiate your product in a world where consumers have unlimited options

  • The important mind-shift of selling through a retailer vs selling to a retailer

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3:35pm – 4:00pm – Adapting to the changing FMCG eCommerce landscape of the future  

Simon Miles, Global Customer DirectorThe Coca-Cola Company
Bill Wilson, Global Supply Chain DirectorThe Coca-Cola Company

  • Hear Coca-Cola’s perspective on how changing consumer expectation and behaviour is creating pressures and costs for retailers and suppliers alike

  • Explore some of the ways in which brands and Retailers are meeting this changing landscape

  • Hear Coca-Cola’s insights into what we should all be planning for in the future of FMCG eCommerce

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4:00pm – 4:20pm – Global eCommerce Brand activation – Successes and lessons learnt

Yann Rivierie, eCommerce Director Europe and Australia, General Mills

  • Hear a case study on successful Brand activation with retailers across various geographies

  • Learn how you can adapt these successes to relationships with your Grocery Retail partners

  • Hear how to measure the value and success of your eCommerce activation across different grocery retailers

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4:20pm – 4:30pm – Chairperson Closing remarks

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Event Sponsors

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