Our 2020 agenda is as follows (ET timing):


8:30am – 9:30am – Virtual breakfast networking reception

 
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9:30am – 9:35am – My Digital Shelf welcome speech

 

Sarah Kingham, Director, My Digital Shelf

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9:35 – 9:45 – Chairperson introduction and event overview
 

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Retail Disruption & Engaging with the Online Customer in the New Normal
 

Charlie Stewart, Senior Director – Omnichannel, Walmart Canada

  • How retail continues to change and the impacts of the pandemic and how Walmart adapt to serve their customers in the New Normal

  • Discover the latest opportunities and new innovations on Walmart's online platform that your brand can leverage

  • Get the tips on how to understand consumer demands and engage with consumers in the online channel

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How to Establish Effective Channel Strategy to Navigate eCommerce

 

Lizbeth James, Senior Manager – eCommerce, The Coca-Cola Company

  • Get the tips and insights on how to Resolve Channel Conflict in in the Canadian market

  • Hear a case study and best Practices on how to navigate CPG eCommerce

  • Learn about the Future of Channels could be from Coca-Cola Canada’s perspective

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Going beyond the e-grocery basics for fresh and frozen products

 

Karine Schiller, Digital and E-commerce Director, Agropur

  • Learn about Agropur’s eCommerce strategy for eCommerce success – from how they position their brands and where they sell them

  • Covering the basics – Learn how they took on e-grocery and fixed the base with key retailers

  • Going beyond the basics – Get the tips and insights on people (employees, customers and shoppers), processes (internal and external) and tools for eCommerce success

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1:00pm - 1:40pm - Virtual Networking Lunch Break 

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Roundtable Discussion I


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Roundtable Discussion II

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 Roundtable Discussion III

 
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eCommerce Profit & Loss (P&L) Management in Canada

 

Shaun Bruton, eCommerce Team Lead, Hershey Canada

 

  • Hear the brand perspective on how to successfully manage P&L in the eCommerce channel

  • Learn from Hershey Canada on what the optimal approach and investment levels are to win in the online channel

  • Get the tips and insights on how you can measure the impact eCommerce has on the total company P&L

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The New Normal: Adapting and winning on the digital shelf during the global pandemic 

Kent Hatton, VP Sales & eCommerce, Bayer Consumer Health

  • Hear from the leading pharmaceuticals brands Bayer on how they adapted their eCommerce strategies during the pandemic to shift beyond bricks and mortar and win on the digital shelf

  • Hear a case study on how the performance of Bayer's brands were measured in the online channel compared to in-store in order to accurately measure the incremental sales uplift overall 


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3:30pm – 3:40pm - Chairperson event summary and closing remarks

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