DIGITAL GROCERY SUMMIT Canada 2023
November 2023| Shangri-La Toronto, Canada

For information on the speaking and sponsorship opportunities at our 2023 summit, please contact Sarah Kingham on sarah@mydigitalshelf.co.uk
Our 2021 agenda was as follows (EST timing):
9:30am – 9:35am – My Digital Shelf welcome speech
Sarah Kingham, Director, My Digital Shelf
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9:35 – 9:45 – Chairperson introduction and event overview
Erin McKeever, Marketing Manager, eCommerce & Digital, Kruger Products
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9:45am – 10:10am – Global eCommerce Brand activation during the Pandemic – Successes and lessons learnt
Guy Keeling, Vice President Global eCommerce, Barilla
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Get the tips on how to drive significant growth online during the pandemic and keep up with demand across multiple global markets
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Hear about Barilla's Global Centre of eCommerce Expertise that is being rolled out in 2021 and the key factors in their blueprint for it
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Discover how to leverage other eCommerce platforms, such as online food delivery services, to increase your online sales during the pandemic and beyond
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Learn how to measure the value and success of your eCommerce activations across different grocery retailers and online platforms
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10:10 – 10:35am – The digital opportunity with Food Aggregators for CPG brands
Simon Miles, VP, Global OmniChannel Commercial Strategy, The Coca-Cola Company
Jennifer Hutton, Director, Global Aggregators, The Coca-Cola Company
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Discover what your brand can learn from young and successful start-up aggregators such as Uber Eats, DoorDash, Getir, Just Eat, Deliveroo and more
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Learn the ways in which your brands can partner with these global Aggregators and grow your online brand visibility
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Hear case studies on successful CPG brand partnerships with a leading global aggregator and the key lessons learn for your brands to consider
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10:35am – 11:00am – Winning the Digital Shelf: How CPG Brands are Building Their Teams for eCommerce Success in Canada
Enrico Del Grande, Digital & CRM Director, Lassonde
Tricia Williams, Managing Partner + Client Success Leader, geekspeak Commerce
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11:00am - 11:20am - Virtual Networking Coffee Break
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11:20 – 11:45am – The impact of the shift to omniChannel on CPG companies
Marcelina Fedczyszyn, Customer Success Director, Data Impact
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Get the tips and insights into organizational tools and processes for the new OmniChannel approach to shopper marketing
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Hear the latest insights from a leading CPG on how their business is moving towards an OmniChannel approach with their strategies
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Discover what the main data/KPI to monitor distribution are for your CPG business
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Hear about who the new players on the market are what your brands can learn from them
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Learn about the rising importance of media to engage with the online shopper and how you can leverage this
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11:45am – 12:10pm – Full funnel Key Performance Indicators to maximize CPG brand Growth
Ariane Friesen, Associate Marketing Director, Ecommerce & Media Lead, The Clorox Company
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Build out your cross-functional eCommerce & Brand KPIs & scorecards by business objective
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Learn how to get your cross-functional team laser-focused on the areas they can impact
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Get learnings & insights into focusing your leadership teams teams on the KPIs that matter
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12:15pm – 12:40pm – Roundtable Discussion I
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12:40 – 1:15pm – Networking Virtual Lunch Break
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1:15pm – 2:05pm – Walmart Canada’s Retail disruption and increasing Online Grocery Sales
Saeed Anslow, VP, Online Grocery & OmniChannel, Walmart Canada
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Get the latest updates from Walmart on their online approach in a post COVID world – increased capacity, increased assortment and speed of service and how this can boost your brands’ online sales
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Discover some of the global eCommerce learnings and how these are being implemented in Walmart Canada
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2:10pm – 2:35pm – Roundtable Discussion II
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2:35pm – 3:00pm – eCommerce pricing strategies for CPGs – a brand perspective
Lizbeth James, COE Head - Digital Transformation, Mars Petcare
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Learn some of the best practices and principles to create an effective eCommerce pricing structure for CPGs
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Learnings from Lizbeth’s experience working with leading CPGs on how to improve the pricing strategies and overcome it’s challenges and obstacles
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Get insights into tools required for eCommerce pricing structure and what your brands can learn from this
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3:00pm – 3:25pm – How to navigate challenges on Amazon for CPGs - A case study
Vivek Rastogi, Director of eCommerce, Colgate-Palmolive
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Hear a case study from Colgate Palmolive USA on how to navigate the challenges on Amazon for CPG companies – from lessons learnt to tips for success
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Discover the key differences between Amazon and traditional brick and mortar grocery retailers and how to adapt your retailer strategies accordingly
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Get the tips and insights on going beyond the basics with Amazon for CPGs and ensure your brands stand out in their categories
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3:25pm – 3:35pm – Chairperson Closing remarks
3:35pm – 4:00pm – Understanding the changing B2B landscape in FMCG eCommerce
Marta Dalton, Global Director B2B & B2B2C eCommerce, Unilever
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Get an overview of what’s changing in B2B eCommerce and how you can adapt these learnings to both your B2B and B2C strategies
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Get the latest tips and insights on how to adapt your strategies for loyalty and personalisation with key customers for online success
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Learn about the differences between customers and consumers and how you can optimise your engagement with them accordingly
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