Copyright © 2019 My Digital Shelf. All Rights Reserved. Registered in England and Wales no. 09527877.

 

Our 2019 agenda is as follows:


8:30am – 9:30am – Registration and breakfast networking reception

 
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9:30am – 9:35am – My Digital Shelf welcome speech

 

Sarah Kingham, Director, My Digital Shelf

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9:35 – 9:50 – Chairperson introduction and event overview

Katie Renner, International eCommerce Leader, The Clorox Company

 

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9:50 – 10:40 - Online Grocery 201 – Winning with Grocery Retailers 

Daryl Porter, VP, Omni-channel and Customer Experience, Walmart Canada 

  • Hear from Walmart Canada on the current opportunities for your brands to leverage their platform and increase your brands’ online sales

  • Hear a case study with tips and insights directly from Walmart on how your brand can win in its category in the online channel

  • Discover the latest upcoming trends, innovations and models that Walmart Canada are adopting so that your brand can plan ahead to leverage these opportunitie

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10:40am – 11:05am – Networking Coffee Break

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11:05 – 11:30 - Best Practices to Drive eCommerce Sales 

Armando Tenias, Trade Marketing and E-commerce Specialist, Riverside Natural Foods Ltd. (Home of MadeGood)

  • Learn Home of MadeGood approaches the digital channel in Canada and the tips your brand can learn from them 

  • Hear a case study on how Home of MadeGood invest in eCommerce and how they measure the results

  • Hear the best practices and lessons learnt to ensure your brand is winning in your online category

11:30 – 12:20 – How to enhance the Retailer-Supplier relationship for eCommerce success
 

Valerie Hilton, Omni-Channel Marketing Manager, Campbell Company of Canada

 Lizbeth James, Senior Manager, Digital Commerce, Coca-Cola Ltd
Melisa Chung, Senior Manager, eCommerce, Bacardi

 

  • Learn how to tailor your retailer partnerships to get the most out of the advertising and product positioning opportunities with each retailer

  • Hear case studies on successful brand partnerships with an global online Retailer, from what worked well to the key lessons learnt

  • Get to grips with some of the challenges of working with the leading online retailers in Canada and how your brand can overcome them

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12:20pm  – 1:10pm - Networking Lunch Break

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1:10pm – 1:35pm – Launching an eCommerce Channel

Matthew Maruscak, eCommerce - Business Development Manager, Pfizer

  • Hear the tips and insights from a leading healthcare brand on how to successfully launch your brands' ecommerce channel

  • Hear the top ten lessons learn on launching an eCommerce channel 


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1:40pm - 1:50pm – Roundtable Discussion I

  • How do you measure the impact/ROI of digital campaigns with Retailers for your brand?

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    1:55pm - 2:05pm– Roundtable Discussion II

 

  • How can you build and optimize end-to-end content flows; from Master Data to product content delivery for Retailer websites? 

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2:10pm – 2:20pm – Roundtable Discussion III

 

  • What are the new trends and innovations that you think will have a big impact on CPG eCommerce and how can brands prepare for these?

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2:20pm - 2:50pm - Building your eCommerce Business: The Internal Sell - Panel discussion

Shaun Bruton, eCommerce Team Lead, Hershey Canada

Katie Renner, International eCommerce Leader, The Clorox Company

Kelly Miller, eCommerce & Digital Marketing LeadConagra Foods 

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2:50pm – 3:15pm – Networking coffee break

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3:15pm - 3:40pm – Content Creation and Syndication
 

Dale Calvert, Partner, Director of Creative Services, Montclairity

  • Get the tips on how to analyse shopper behavior on the product detail page

  • Hear the biggest issues with Conversion-killing content that your brand should avoid and conversion motivating content that your brand should implement

  • Learn how to enhance content strategy for increased conversion in the online store

  • Discover how and what kinds of creativity can boost online conversion

  • Get an overview of what the bottom line of creative content is and how your brand can implement this

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3:40pm – 4:05pm  – Enhancing CPG brand content in the online grocery store  

Kelly Miller, eCommerce & Digital Marketing LeadConagra Foods 

  • Discover how to go beyond the basics of SEO, Images and Copy for your brands to increase your products’ visibility in the online store

  • Hear best in case examples on how to optimize content in order to increase engagement with the online shopper

  • Get the tips and insights on how to measure the results and ROI of enhanced content on retailer platforms

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4:05pm – 4:30pm – E-commerce in the Age of Experience


Jason Dubroy, VP Managing Director, TracyLocke Canada

 

  • Learn how your audiences’ path to purchase experiences may differ depending on their preferred eCommerce Retailer

  • Learn how you can leverage Retailer’s digital platforms as media channels and deliver tighter integration between upper funnel awareness and Retailer specific programs

  • Get the tips on how to optimize your audience segmentation based on Retailer experience and the role this plays in demand generation


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4:30pm – 4:45pm - Chairperson event summary and closing remarks

Katie Renner, International eCommerce Leader, The Clorox Company 

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4:45pm – 5:45pm - Networking drinks reception hosted by My Digital Shelf

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